The report appeared on Puck which claims that Brian Roberts, chairman and CEO of Comcast, approached EA CEO Andrew Wilson to merge the video games publisher with NBCUniversal, one of Comcast’s subsidiaries. According to the report, this happened in the wake of the announcement of Microsoft acquiring Activision. Had the deal went through, it would have resulted in the Roberts’ family having majority control over the new combined entity, with Wilson running its operations. The CEO of NBCUniversal, on the other hand, would have been promoted to another role at the wider Comcast umbrella. [Image: dronepicr / Flickr]Of course, all that is if the involved parties had agreed to the deal. But that didn’t happen. The report states that the deal ultimately fell apart due to “disagreements over price and structure”. This happened as recently as last month. While on the subject, EA is also losing its license to make FIFA-branded football games. Which would have been of significant interest to Disney, which also owns ESPN. Though it’s entirely likely that the new EA Sports FC would still do well enough on its own. (Source: Puck via Kotaku)
