Social media users are predictably having a field day over this. But this is far from the first time that a brand has received brickbats and mockery over its logo. As The Washington Post noted, Airbnb took quite the beating when it revealed its new logo – people said it looked like a butt or, uh, a certain genitalia. But Airbnb has stuck with it, perhaps gambling that the notoriety is worth all the extra attention.